About Mike Mauer
I am Mike Mauer, a marketing, data, and technology leader focused on helping live events grow revenue through smarter strategy, better systems, and measurable execution. For 17 plus years, I have worked across festivals, venues, and event tech, blending performance marketing with analytics, pricing, ticketing, and operational tech to drive scalable results.
Today I serve as VP of Marketing, Data and Technology at Gate 52, supporting growth across 2,500 plus live events each year in 85 plus venues. My work spans AI and automation, ERP and forecasting, CRM, analytics, SEO, and building marketing technology stacks that help teams do more with less.
I am also the founder of Sparrow, a toolkit used by more than 25,000 events to sell more tickets and improve their marketing plans. Sparrow was acquired by SaveLive, now Gate 52. I have been fortunate to be part of multiple exits and have advised and invested in event technology, including WRSTBND, which was acquired by AXS.
My background includes leading marketing for major festivals and venues across North America, with brands such as Tortuga Music Festival, Warped Tour, White Oak Music Hall, BUKU Music plus Art Project, Enchant Christmas, BeachLife, and more. I have been featured in Billboard and Pollstar and was recognized as a Most Data Driven Marketer.
I earned my bachelors degree from the University of Connecticut. I am passionate about the intersection of events, marketing, and technology, especially pricing strategy, acquisition, and building systems that turn data into decisions.