GoForMike Event & Festival Hullabaloo. Words by Mike Mauer.

Podcast: Building Your Music Marketing Arsenal & Learning to Pivot And Build New Skills [Making it with Chris G.]


Chris Goyzueta and I had an awesome 2-hour chat about marketing & the music industry for his podcast “Making It”. We covered a TON of ground:

  • What to do if you’ve been furloughed and how to come back smarter than ever
  • How to promote concerts on a shoe-string budget
  • Why some publicity stunts work incredibly but others fall completely flat
  • How we produced & sold out socially distanced concerts at White Oak Music Hall

And a ton more. Out wherever you get your podcasts under “Making It with Chris G” or check it out below:

About the author

Mike Mauer

๐Ÿ‘‹ Hey there! I'm a marketer of 16+ years that's been helping produce and promote events across North America for just as long. In 2019 alone, I handled events totaling 1,250,000 tickets. I've been lucky enough to be featured in Billboard, Pollstar, and earn recognition from FlyCon as the "Most Data-Driven Marketer."

I also have a lot of opinions about a lot of things. Hope you enjoy my random musings about events, marketing, and anything else that pops into my head.

Come say hi on Linkedin ยป

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GoForMike Event & Festival Hullabaloo. Words by Mike Mauer.

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