GoForMike Event & Festival Hullabaloo. Words by Mike Mauer.

COVID Notes: Don’t leave the event industry! We need you.


To everyone thinking about leaving the events industry forever: Don’t. Instead, take this time to become the master of two worlds.

One of my favorite quotes comes from a random Quora post that Elon’s ex-wife happened to answer.

It got me thinking: Forget “T”-shaped skills, where you have broad knowledge in many disciplines (the top of the T) and deep knowledge in one (the vertical line of the T).

How about “H”-shaped?

The vertical lines represent deep knowledge in two fields and the horizontal line represents creativity, or the ability to bring existing ideas together to form completely new ones.

If you’re out of a job, I’m sorry. If you need to chase money, I totally get it. Do it in a way that builds out your “H”. This is an opportunity to develop new skills and build a bridge between two worlds.

The events industry needs you. Instead of leaving forever, bring back new ideas, skills, and ways to make it better. We’ll desperately need that creativity to rebuild when we emerge out the other side of this.

About the author

Mike Mauer

👋 Hey there! I'm a marketer of 16+ years that's been helping produce and promote events across North America for just as long. In 2019 alone, I handled events totaling 1,250,000 tickets. I've been lucky enough to be featured in Billboard, Pollstar, and earn recognition from FlyCon as the "Most Data-Driven Marketer."

I also have a lot of opinions about a lot of things. Hope you enjoy my random musings about events, marketing, and anything else that pops into my head.

Come say hi on Linkedin »

Add comment

GoForMike Event & Festival Hullabaloo. Words by Mike Mauer.

Recent Posts