GoForMike Event & Festival Hullabaloo. Words by Mike Mauer.

Hey there 👋 I’m Mike.


👋  Hey there! I’m a marketer of 12+ years that’s been helping produce and promote events across North America for just as long. In 2019 alone, I handled events totaling 1,250,000 tickets. I’ve been lucky enough to be featured in Billboard, Pollstar, and earn recognition from FlyCon as the “Most Data-Driven Marketer.”

I also have a lot of opinions about a lot of things. Hope you enjoy my random musings about events, marketing, and anything else that pops into my head.


What I’m Currently INTO

📕 Reading: The Power of Moments by Chip Heath

🎵 Listening: Rare Birds by Jonathan Wilson

♥️ Current Hustles:

  • Co-Founder at Valmont, award-winning event producers, offering executive-level consulting & services to boutique events.
  • Founder of Sparrow, a powerful marketing toolkit allowing concert promoters to sell more tickets with less effort.
  • Head of Marketing at White Oak Music Hall, a 5-acre live music complex near downtown Houston featuring an outdoor amphitheater, a large indoor theater, and a club.  Serving over 200,000 fans and delivering over 400 shows per year to Houston.
  • Advisor at WRSTBND, an event tech company that supports events across North America. Clients include Bonnaroo, Lollapalooza, Essence Music Festival, Austin City Limits, PGA Tour, College Football Playoffs, and more.

Get in touch


Email: mike (at) goformike.com

9,000 words…

GoForMike Event & Festival Hullabaloo. Words by Mike Mauer.

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