GoForMike Event & Festival Marketing Tips. Words by Mike Mauer.

Tagpricing strategy

How to Price an Event: Raising Your Value (and Making More Money) [Part 3]

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Intro This is the third and final part of my series on how to build a successful pricing model for your event.  In Part 1, I discussed the goals of a solid value-based ticketing strategy and why it’s so crucial to your event.  Part 2 dove into the details – namely, how to actually determine the central data point for your entire strategy: What is your event’s actual perceived...

Discounted tickets: Just say no.

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A quick pricing strategy tip: Don’t discount your tickets! I often see underperforming festivals resort to slashing their ticket prices. It makes sense at first…if sales are sluggish, why not try to lower the price just to get people in the gates? Then at least you can collect ancillary revenue when they arrive on site (bar, food, parking, etc). This is a terrible idea. For one, you...

GoForMike Event & Festival Marketing Tips. Words by Mike Mauer.

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