GoForMike Event & Festival Marketing Tips. Words by Mike Mauer.

Tagpositioning

How to Price an Event: Raising Your Value (and Making More Money) [Part 3]

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Intro This is the third and final part of my series on how to build a successful pricing model for your event.  In Part 1, I discussed the goals of a solid value-based ticketing strategy and why it’s so crucial to your event.  Part 2 dove into the details – namely, how to actually determine the central data point for your entire strategy: What is your event’s actual perceived...

Q & A: Zen & the Art of Positioning

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How to beaT the competition: Positioning The following is an excerpt taken from the excellent Festival Marketing Facebook group.  I plan to elaborate on my answer soon, but want to post this snippet in the meantime. the Question: Good Afternoon everyone, Had some quick questions and all feedback is appreciated: What are some solid marketing/promotions strategies for events in areas that have a...

GoForMike Event & Festival Marketing Tips. Words by Mike Mauer.

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