GoForMike Event & Festival Marketing Tips. Words by Mike Mauer.

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Mastering the Media Mix

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One crucial concept in an effective festival advertising strategy is nailing down a proper media mix. Your media mix is the careful balance of advertising across ALL channels — social, TV, PPC, Radio, Print, etc This is one of THE MOST IMPORTANT aspects to your festival’s campaign. Why? Stickiness/penetration doesn’t just come from repetition.  People ignore ads constantly, which means TONS of...

8 Bulletproof Display Ad ideas for your Festival Marketing Strategy

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Display sometimes gets a bad rap, but with a little strategy, you could see some really great results. Here are 8 high performing ideas I’ve used on nearly every festival I’ve worked on: CONVERSION ADS AKA How to Use Display to sell tickets. Connecting your Google Adwords account with your Google Analytics account will allow you some powerful targeting options: Highly interest...

GoForMike Event & Festival Marketing Tips. Words by Mike Mauer.

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