GoForMike Event & Festival Marketing Tips. Words by Mike Mauer.

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Discounted tickets: Just say no.

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A quick pricing strategy tip: Don’t discount your tickets! I often see underperforming festivals resort to slashing their ticket prices. It makes sense at first…if sales are sluggish, why not try to lower the price just to get people in the gates? Then at least you can collect ancillary revenue when they arrive on site (bar, food, parking, etc). This is a terrible idea. For one, you...

From the archives: Bands – How to get signed by record labels.

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Meta note: The following was publish Dec 9th, 2011 on my old blog.¬† I was working in artist management at the time and was responding to a friend about how to get attention from record labels. Reading back on it, I thought it was pretty sound advice, so wanted to republish it for your reading pleasure. From: Zach Subject:¬†Record label submissions Hey Mike, Hope you’re doing well. Quick...

GoForMike Event & Festival Marketing Tips. Words by Mike Mauer.

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