GoForMike Event & Festival Marketing Tips. Words by Mike Mauer.

Tagevent pricing guide

How to Price An Event: Part 1

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Intro It’s hard to understate the importance of developing a rock-solid event pricing strategy.  Between the vast maze of challenges you need to navigate during the event planning process, your pricing is the first and most important.  Why?  It’s simple: before you are able to deliver a stellar experience, you need to actually get people through the doors. That said, it’s always a surprise to...

How to Price An Event: Part 2 – Determining Your Value

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Intro This is the second part of a three-part series on building a pricing strategy.  In this part, I’ll be diving into the details of how to determine your event’s perceived value.  If you need a primer before jumping into the deep end, head on over to How to Price An Event: Part 1 to learn about cost-plus pricing versus value-based pricing. I left off in the last section talking...

How to Price an Event: Raising Your Value (and Making More Money) [Part 3]

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Intro This is the third and final part of my series on how to build a successful pricing model for your event.  In Part 1, I discussed the goals of a solid value-based ticketing strategy and why it’s so crucial to your event.  Part 2 dove into the details – namely, how to actually determine the central data point for your entire strategy: What is your event’s actual perceived...

GoForMike Event & Festival Marketing Tips. Words by Mike Mauer.

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