GoForMike Event & Festival Marketing Tips. Words by Mike Mauer.

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Mastering the Media Mix

M

One crucial concept in an effective festival advertising strategy is nailing down a proper media mix. Your media mix is the careful balance of advertising across ALL channels — social, TV, PPC, Radio, Print, etc This is one of THE MOST IMPORTANT aspects to your festival’s campaign. Why? Stickiness/penetration doesn’t just come from repetition.  People ignore ads constantly, which means TONS of...

GoForMike Event & Festival Marketing Tips. Words by Mike Mauer.

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