Event & Festival Marketing Tips. Words by Mike Mauer.

Latest stories

A 50%+ Email Open Rate? Yes, please!


Here’s how I got a 50% e-mail open rate, clicks & sales without breaking a sweat. It’s one of the quickest & easiest email tips I’ve used to consistently deliver a high ROI: Set up a “welcome series” for any new e-mail subscribers. It’s simple, but often overlooked. ‍ You can do this in just a few hours using content you already have. Remember, new...

Think like a promoter, not just a marketer.


How do you think not just like a marketer, but like a promoter? Look to legendary manager Shep Gordon. When he was promoting Alice Cooper’s 1972 album “School’s Out” he set out to make a big impact. So he had each vinyl record wrapped in a pair of cheap paper panties. Separately, he ordered a small amount of highly flammable paper panties, knowing these would be considered a hazard and cause a...

Q&A: IAmA Booking Agent & Marketer for 5 nationally touring bands. AMA.


Below are excerpts from a Reddit AMA I did 6 years ago that I recently stumbled upon.  Back then I was working for a management company where I was booking the tours and doing the marketing for 5 bands.  Looking back at it, many of my answers still apply today! Getting into the industry Q: I am extremely interested in the business side of the music industry. Both from the artist side and the...

From the archives: Bands – How to get signed by record labels.


Meta note: The following was publish Dec 9th, 2011 on my old blog.  I was working in artist management at the time and was responding to a friend about how to get attention from record labels. Reading back on it, I thought it was pretty sound advice, so wanted to republish it for your reading pleasure. From: Zach Subject: Record label submissions Hey Mike, Hope you’re doing well. Quick...

GoForMike Event & Festival Marketing Tips. Words by Mike Mauer.

Recent Posts