GoForMike Event & Festival Marketing Tips. Words by Mike Mauer.

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Think like a promoter, not just a marketer.

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How do you think not just like a marketer, but like a promoter? Look to legendary manager Shep Gordon. When he was promoting Alice Cooper’s 1972 album “School’s Out” he set out to make a big impact. So he had each vinyl record wrapped in a pair of cheap paper panties. Separately, he ordered a small amount of highly flammable paper panties, knowing these would be considered a hazard and cause a...

GoForMike Event & Festival Marketing Tips. Words by Mike Mauer.

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