GoForMike Event & Festival Marketing Tips. Words by Mike Mauer.

Categoryticketing

Discounted tickets: Just say no.

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A quick pricing strategy tip: Don’t discount your tickets! I often see underperforming festivals resort to slashing their ticket prices. It makes sense at first…if sales are sluggish, why not try to lower the price just to get people in the gates? Then at least you can collect ancillary revenue when they arrive on site (bar, food, parking, etc). This is a terrible idea. For one, you...

GoForMike Event & Festival Marketing Tips. Words by Mike Mauer.

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