GoForMike Event & Festival Marketing Tips. Words by Mike Mauer.

Hey there 👋 I’m Mike.


This is my personal blog, where I’ll be mostly sharing what I’ve learned while marketing festivals, concerts and artists over the last decade.

I’ve been lucky enough to be the Marketing Director behind some major North American festivals and venues, selling out a few (4 sellouts in the last 5 years 🙌), winning “Most Data Driven Marketer” at FlyCon, and even getting a little love from Billboard Magazine!

If you can’t handle paradoxes, you may want to stay out of marketing. Austin McGhie

One thing I learned along the way: Events are NOT about who’s playing on stage. It’s about the fans, the community, and the culture. So, how do you build that out of thin air? How do you activate your fans to buy tickets? How do you deliver a great experience, evangelize them and keep them coming back?

It all starts with a solid, comprehensive marketing strategy. That’s what I aim to cover in my blog, and I’m hoping other people can find it useful!


What I’m Currently INTO

📕 Reading: BRAND is a four letter word: Positioning and The Real Art of Marketing by Austin Mcghie

🎵 Listening: Phish’s spectacular New Year’s Eve run.

♥️ Current Hustles:

  • Co-Founder and Head of Marketing, Ticketing & Revenue Optimization at Valmont.io, a strategic event consulting collective of award-winning festival producers.
  • Head of Marketing at White Oak Music Hall, a 5-acre live music complex near downtown Houston featuring an outdoor amphitheater, a large indoor theater, and a club.  Serving over 200,000 fans and delivering over 400 shows per year to Houston.

Get in touch





Email: mike (at) goformike.com

9,000 words…

GoForMike Event & Festival Marketing Tips. Words by Mike Mauer.

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