GoForMike Event & Festival Marketing Tips. Words by Mike Mauer.

ArchiveDecember 2018

How to Price An Event: Part 1

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Intro It’s hard to understate the importance of developing a rock-solid event pricing strategy.  Between the vast maze of challenges you need to navigate during the event planning process, your pricing is the first and most important.  Why?  It’s simple: before you are able to deliver a stellar experience, you need to actually get people through the doors. That said, it’s always a surprise to...

How to Price An Event: Part 2 – Determining Your Value

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Intro This is the second part of a three-part series on building a pricing strategy.  In this part, I’ll be diving into the details of how to determine your event’s perceived value.  If you need a primer before jumping into the deep end, head on over to How to Price An Event: Part 1 to learn about cost-plus pricing versus value-based pricing. I left off in the last section talking...

Q&A: IAmA Booking Agent & Marketer for 5 nationally touring bands. AMA.

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Below are excerpts from a Reddit AMA I did 6 years ago that I recently stumbled upon.  Back then I was working for a management company where I was booking the tours and doing the marketing for 5 bands.  Looking back at it, many of my answers still apply today! Getting into the industry Q: I am extremely interested in the business side of the music industry. Both from the artist side and the...

GoForMike Event & Festival Marketing Tips. Words by Mike Mauer.

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